16 November 2013 “Race" Tom Sykes at Motorcycle Live with K-LAP

Hot on the heels of his recent World Superbike Championship win, Kawasaki rider Tom Sykes will soon face another challenge at the UK’s largest powered two wheeler event, Motorcycle Live.
The show – which opens on 23 November and runs to 1 Dec – plays host to an innovative “Green Screen” racing feature which allows members of the public to simulate a race track ride on a Kawasaki Ninja ZX-6R specially adapted to mimic a real racing machine.

Once a virtual lap of the famous Silverstone race track has been filmed with the rider on-board and leaning into each turn, a video will be created that shows the rider on track and in the company of Tom Sykes on a Ninja ZX-10R Superbike.

The ultimate thrill for those that take the ride and contribute to one of Kawasaki’s chosen charities, is the rare distinction of being one of the few riders to have beaten Tom Sykes to the chequered flag in 2013.

“This technology is a first for Motorcycle Live”, explained Kawasaki’s Marketing Manager for the UK, Mark Spiller. “Our partners in the venture, U-Star, are very excited about the impact this feature with its temporary green screen studio will make. Their special effects reputation in the film and entertainment industry means this is going to be a very realistic ride.

We are asking people to make a donation to BEN (the motor industry benevolent fund) or Children in Need in order to take to the track with Tom. As a memento they will almost instantly receive a text on their mobile phone with the edited film as a download ready to share with their friends and upload to Facebook. “

Note: K-LAP will be a feature of the Kawasaki racing Stand (Hall 3) and will operate during opening hours across the entire duration of the show.

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