For Kawasaki, the chance to debut no less than three machines was matched by a display covering all Kawasaki two wheelers currently available in UK including specialist off-road machines.
In addition, one of the shows “must see” attractions formed part of the Kawasaki Racing stand in Hall 3. Over the course of the nine day event, hundreds of people entered the unique K-LAP green screen temporary studio in order to “race” Tom Sykes around the Silverstone circuit riding a specially adapted Ninja and then receiving an edited video on their mobile phone moments later.
According to Marketing Manager for Kawasaki in the UK, Mark Spiller, the 2013 event was one of the most complex in recent years but the result left all Kawasaki staff who worked on the stand delighted.“This is our one chance per year to meet the maximum number of current, past and future customers. Just about every Kawasaki Motors UK head office staff member worked at the show during its run and the reception to the stand, new machines, Kawasaki riders and attractions was overwhelming.
Many people made straight of the new models with show-goers keen to see how the pannier system worked on the new Z1000SX plus getting a feel for the unique Sugomi styling featured on the 2014 Z1000 Supernaked. Equally, we had a really positive reception to the J300 scooter with many saying that they are now considering one as their next machine.”
Delivering the chance to immerse themselves in all things Kawasaki – including a Kawasaki world feature showing other aspects of Kawasaki manufacturing – show goers were fulsome in their praise.
Neil Versey was among the many targeting a new machines saying:"I really enjoyed it... Just have to save my pennies now to get a new Z1000”
For Nigel Allen, the show represented a chance to fuel his passion for two wheels plus deliver a great family day out:"I've really enjoyed the show, the stand looks great and the new range of bikes Kawasaki have for next year is superb"
Concluding, Kawasaki’s UK Sales Manager, Craig Watson, commented that now the focus moves to dealerships as the new machines begin to arrive – some before the end of the year.“It is an exciting time right now. Two out the three new models will be in dealerships before Christmas so the momentum continues for us even as we are packing the elements of the stand away. We’d like to thank all that visited us and hope they enjoyed their Kawasaki experience.”
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